philosophy
A first step in building a successful site is to ask the following six questions.
- WHO is going to use the site?
- WHAT is meant to be published on the site?
- WHERE is the site meant to be used?
- WHY is the site being built?
- WHEN will the site launch, undergo maintenance, be redesigned or dismounted?
- HOW will the site be built... and maintained?
Perhaps the most important of the above questions are the WHY, WHO and WHAT - building a site without answers to these questions increases your chances of failure.
Those answers will suggest the look and feel of the site, and help to answer the HOW, WHEN, and WHERE.
Whatever they are, you'll want a site which serves your users by offering compelling content, creating a strong visual branding, and being easy to understand and navigate, as well as being functional and fast.
Sites which don't do the above are more than likely to fail.
Something else which hampers many sites is the use of outdated coding practices, and WYSIWYG software packages, often resulting in sites which are slow to load, difficult to navigate, cost too much to develop, are difficult to update, and break in any browser outside the mainstream.
Here you have a recipe for a stillborn or slowly dying website which loses visitors, customers, and money.
But there are newer technologies available which go some way toward curing these diseases, and most browsers now support them.
While these methods are not practical for every project, we believe they should be used whenever possible, because the benefits far outweigh the disadvantages.
Why not step into the new century, and let Easinet web design help you or your business grasp these opportunities and make your site a success?